15 Minutes

Half a century ago, a pop star said that in the future everyone will be famous for 15 minutes…

and I think he got it half right.

I believe that the future of famous is different that our current social understanding of the term. Fame to me is shorthand for having a lot of people know you in either a positive or neutral light. If they didn’t like you, you’d be infamous.

Everything is NICHE now.

Here is my take:

In the future, everyone will be famous to 15 people.

Duration isn’t the limit, social networks are.